Even the Big Promoters Get it Wrong: The Today Show Faces Fine Over Competition Code Word
If you ever set up your own competition, make sure you always check out any local laws that may affect how it can be run.
Australia recently celebrated an annual holiday called ‘ANZAC Day’ which Wikipedia quotes as “a national day of remembrance in Australia and New Zealand that broadly commemorates all Australians and New Zealanders who served and died in all wars, conflicts, and peacekeeping operations and the contribution and suffering of all those who have served.” It’s a day to reflect and respect those who fought for our freedom – there are rules in place preventing disrespectful use of the word Anzac, including its use in entertainment, business and lotteries.
After using ‘ANZAC’ as a code word to enter their competition, The Today Show faces a hefty fine. Their promotions department must be feeling pretty silly!